THE EMPRESS JOURNEY began with a simple yet powerful vision: to provide unparalleled quality and value to our customers.
As we’ve grown, so has our understanding of the needs of our customers. The evolution of the Empress brand is not just a change in look and feel; it’s a reflection of our dedication to staying ahead of the curve and delivering more value than ever before.
WHAT IS CHANGING:
- Refined Identity: Our updated logo and brand aesthetics represent the sophistication and modernity we bring to every product and service. It’s a visual testament to our forward-thinking approach and commitment to innovation.
- Simplified Packaging Layout: Brand, description, line art, item numbers and bar codes will have the same placement on all products in the Empress family of brands – making it easier to identify products for warehouse operations, in use and for reordering.
- Enhanced Digital Experience: We’re improving our digital platforms with enhanced content and images, paired with improved systems and access, creating a more intuitive, personalized, and responsive customer experience
THE PROCESS HAS BEGUN!
- Starting with paper and then moving into foodservice, the graphics and corrugate changes will be a running change throughout 2025.
- During the transition, you may receive old or new packaging. But remember... what’s inside the box stays the same!
TO FIND OUT WHEN BRANDING IS CHANGING:
For up-to-date information on the timing of changes visit empress-products.com